3 Best Mailchimp Alternatives for Small Teams (2026)
Mailchimp averages $20/user/month. Below are 3 hand-picked alternatives (1 of them free or open-source) with verified pricing and honest pros and cons. Ranked by potential savings.
Quick pick
If you’re short on time, the best free pick is Listmonk (Open source) — Self-hosted newsletter and mailing list manager. High-performance Go app, handles millions of subscribers.
For a deeper read, scroll the full list below. Each entry covers price, what type of alternative it is, and the official website.
All 3 alternatives, ranked by savings
- #1
Listmonk
Open sourceFree · saves 100% vs MailchimpSelf-hosted newsletter and mailing list manager. High-performance Go app, handles millions of subscribers.
listmonk.app ↗ - #2
Brevo (Sendinblue)
Cheaper$9/mo · saves 55% vs MailchimpEmail marketing with automation, SMS, and CRM. Free tier: 300 emails/day. Much cheaper at scale.
brevo.com ↗ - #3
Buttondown
Cheaper$9/mo · saves 55% vs MailchimpSimple, indie newsletter tool for writers. Markdown support, paid subscriptions, free up to 100 subs.
buttondown.email ↗
How to actually pick one
Three-question filter:
- Can you self-host? If yes, the open-source picks usually win on cost and data ownership.
- Will the alternative cover ≥80% of your current use case? Don’t switch for a 50% feature match — the hidden cost of workflow re-learning outweighs the savings.
- What does the renewal math say? Calculate 12 months of cost on the alternative vs. Mailchimp, then subtract switching cost (estimated at ~1 work week).