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Marketing3 alternatives·~$50/mo to replace

3 Best HubSpot Alternatives for Small Teams (2026)

HubSpot averages $50/user/month. Below are 3 hand-picked alternatives (2 of them free or open-source) with verified pricing and honest pros and cons. Ranked by potential savings.

Quick pick

If you’re short on time, the best free pick is Twenty (Open source) — Open-source CRM alternative to Salesforce and HubSpot. Modern UI, self-hostable, GraphQL API.

For a deeper read, scroll the full list below. Each entry covers price, what type of alternative it is, and the official website.

All 3 alternatives, ranked by savings

  1. #1

    Twenty

    Open sourceFree · saves 100% vs HubSpot

    Open-source CRM alternative to Salesforce and HubSpot. Modern UI, self-hostable, GraphQL API.

    twenty.com ↗
  2. #2

    Erxes

    Open sourceFree · saves 100% vs HubSpot

    Open-source HubSpot alternative with marketing, sales, and customer service tools. Self-hostable.

    erxes.io ↗
  3. #3

    Brevo (Sendinblue)

    Cheaper$25/mo · saves 50% vs HubSpot

    Email marketing, CRM, and automation at half the price. Free tier with 300 emails/day.

    brevo.com ↗

How to actually pick one

Three-question filter:

  1. Can you self-host? If yes, the open-source picks usually win on cost and data ownership.
  2. Will the alternative cover ≥80% of your current use case? Don’t switch for a 50% feature match — the hidden cost of workflow re-learning outweighs the savings.
  3. What does the renewal math say? Calculate 12 months of cost on the alternative vs. HubSpot, then subtract switching cost (estimated at ~1 work week).

See also