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Marketing3 alternatives·~$29/mo to replace

3 Best ActiveCampaign Alternatives for Small Teams (2026)

ActiveCampaign averages $29/user/month. Below are 3 hand-picked alternatives (3 of them free or open-source) with verified pricing and honest pros and cons. Ranked by potential savings.

Quick pick

If you’re short on time, the best free pick is Mautic (Open source) — Open-source marketing automation with email campaigns, landing pages, lead scoring, and drip campaigns. Self-hosted.

For a deeper read, scroll the full list below. Each entry covers price, what type of alternative it is, and the official website.

All 3 alternatives, ranked by savings

  1. #1

    Mautic

    Open sourceFree · saves 100% vs ActiveCampaign

    Open-source marketing automation with email campaigns, landing pages, lead scoring, and drip campaigns. Self-hosted.

    mautic.org ↗
  2. #2

    Brevo Free

    FreeFree · saves 100% vs ActiveCampaign

    Free email marketing with 300 emails/day. Includes automation workflows, SMS marketing, and CRM.

    brevo.com ↗
  3. #3

    Listmonk

    Open sourceFree · saves 100% vs ActiveCampaign

    Open-source newsletter and mailing list manager. High performance self-hosted with templating and analytics.

    listmonk.app ↗

How to actually pick one

Three-question filter:

  1. Can you self-host? If yes, the open-source picks usually win on cost and data ownership.
  2. Will the alternative cover ≥80% of your current use case? Don’t switch for a 50% feature match — the hidden cost of workflow re-learning outweighs the savings.
  3. What does the renewal math say? Calculate 12 months of cost on the alternative vs. ActiveCampaign, then subtract switching cost (estimated at ~1 work week).

See also